Lecture 5 – Personas
User Personas are broken down to certain factors such as: Sex, Age, occupation, hobbies, likes and dislikes
Other details to include: Behaviour patterns, goals, skills, attitudes and their environment
Large vs Small Audience:
- Large Audience: eBay (used by everyone, Mass Market)
- Small Audience: Nick Jr. (Used by children and parents, Niche Market)
How is the audience getting to that screen in the first place? Different personas take different paths when using an app/website, so keep that in mind.
Artefact Personas
Product Personality Questions:
- If the interface were a person, what would she or he be like?
- How would you expect users to react when they first view the product?
- How would you describe this product to a friend?
- How is the product from competitive products?
- Which celebrity (or cat, movie, etc.) is the product most like? Least like? Why?
Use key words and categories to narrow it down and make easy to understand the audience and experience.
Summary: Lecture 5 focused on user personas that go in depth on how to find an audience in your project. The difference between niche and mass audiences even affects the way the personas and what the person’s behaviours and hobbies are. This pod showed me the importance of having a few user personas when creating a product, such as an app, as you need to consider all the demographics and experience of everyone.
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